STA Travel targets older travellers

STA Travel, the youth focussed travel agency, is launching a sub-brand aimed at older travellers.

Bridge the World will target the growing market of travellers over 50 taking advantage of free time that comes with retirement.

STA Travel says its new proposition aims to provide travel that “offers the opportunity of new experiences not just the traditional desire to escape purely to relax”.

As well as a high street travel agency presence offering advisors and guidance, Bridge the World says it will have a “strong” online business to facilitate travellers researching their plans.

James Herbert, Bridge the World commercial director, says: “The new 50+ traveller has much more in common with STA’s core younger travellers than you might expect. They value independence and new experiences but they want different service and environments.”

The Bridge the World brand proposition, identity and website have been created by digital creative agency Albion.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here