Kantar links up media habits and FMCG purchasing

Information and insight network Kantar has launched TGI Worldpanel, a new service designed to provide detailed understanding of the link between media consumption, consumer attitudes and FMCG brand purchasing.

Kantar’s Worldpanel scans FMCG household data and this has been connected with Kantar Media’s TGI consumer insight survey, which examines media consumption, leisure activities and attitudes.

TGI Worldpanel draws a picture of consumer’s lives including precise demographic and geographic circumstances and the products, services and brands they use. The insights also extend to leisure activities and the media vehicles and brands they use.

Managing director of Kantar Worldpanel Tim Kidd says: “I am very excited that one of the leading insight tools for the media and marketing industries is joining together with one of the leading behavioural data sources for manufacturers and retailers to offer clients unprecedented breadth and depth of consumer understanding.”

WPP Group bought TNS in 2008 and rebranded TNS Worldpanel to Kantar Worldpanel in January this year.

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