Kantar links up media habits and FMCG purchasing

Information and insight network Kantar has launched TGI Worldpanel, a new service designed to provide detailed understanding of the link between media consumption, consumer attitudes and FMCG brand purchasing.

Kantar’s Worldpanel scans FMCG household data and this has been connected with Kantar Media’s TGI consumer insight survey, which examines media consumption, leisure activities and attitudes.

TGI Worldpanel draws a picture of consumer’s lives including precise demographic and geographic circumstances and the products, services and brands they use. The insights also extend to leisure activities and the media vehicles and brands they use.

Managing director of Kantar Worldpanel Tim Kidd says: “I am very excited that one of the leading insight tools for the media and marketing industries is joining together with one of the leading behavioural data sources for manufacturers and retailers to offer clients unprecedented breadth and depth of consumer understanding.”

WPP Group bought TNS in 2008 and rebranded TNS Worldpanel to Kantar Worldpanel in January this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here