Unilever to buy Alberto Culver brands

Unilever is to buy personal care group Alberto Culver which owns the TRESemmé, VO5, and Simple brands in a deal that extends its hair and skin care portfolio.

The $3.7bn (£2.3bn) deal means Unilever, which already owns the Dove, Clear and Sunsilk brands, will now take on the Alberto Culver portfolio which also includes Nexxus, VO5 and St Ives.

Unilever says that the new brands will allow it to offer hair and skincare products that “cover more price points across categories” and claims that the deal makes it “the world’s leading company in hair conditioning, the second largest in shampoo and the third largest in styling”.

Paul Polman, CEO of Unilever, says the acquisition complements the FMCG company’s existing portfolio and “will help build on our strong global positions in both the hair care and skin care categories”.

Alberto Culver reported sales of $1.6bn (£1bn) and earnings of $250m (£158m) for the year ending 30 June 2010.

Alberto Culver acquired the Simple brand from private equity firm Duke Street for £240m earlier this year.

The deal also “significantly enhances” Unilever’s hair care business in the US, Canada, the UK, Mexico and Australasia.

Separately, PZ Cussons, which owns the Carex skin care brand has also bought sun care brand St Tropez from UK private equity group LDC for £62.5m.

The brand has a range of 30 sunless tanning products with 80% of sales coming from the UK. Australia and the US are growing markets for the brand.

Alex Kanellis, chief executive of PZ Cussons says the deal is “an excellent strategic opportunity” that offers good growth opportunities in the UK and overseas.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here