Marmite chocolate bar to be divisive Christmas treat

Marmite is to launch a Marmite-flavoured chocolate bar next month as part of its Christmas gifting range.

Under the brand Very Peculiar Milk Chocolate Bar By Marmite, the product will be stocked in retail chains such as BHS, Debenhams and Robert Dyas from 4 October.

The 100g bar blends creamy milk chocolate “with a hint of the yeasty spread”, says the company. It ha s suggested retail price of £3.

Other Marmite-themed gifts include A Marmite Cheese Board Dome complete with wooden handled cheese tools and a homemade brew from a Marmite teapot and mug.

Marmite launched a marketing campaign ahead of the general election that introduced two political parties, the Love Party and the Hate Party.

The brand also introduced a limited edition ’black label’ version aimed at hardcore fans under the name Marmite XO in March.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here