Page & Moy migrates database and marketing tools

Page & Moy Travel Group is creating a new marketing database and implementing campaign management software across its Travelsphere, Page & Moy and Just You brands. SmartFocus is providing the marketing solution with the goal of increasing customer insight and better marketing performance for the company.

Nathan Philpot, group sales and marketing director for Page & Moy Travel Group, said: “We needed a sophisticated turnkey solution that could offer us features and flexibility while lowering the total cost of ownership. SmartFocus ticked all of those boxes and more, with a dedicated client services team that understands our project drivers, best practices and the need for tangible results to move our business forward. The combination of the offering and client services means we don’t need to use expensive consultants anymore – our marketing and database teams will be self-sufficient.”

“We needed a clean break from our complex legacy system and its ongoing time and financial costs. Now SmartFocus will free our time and expertise and allow us to reap all the benefits of a truly multi-channel business, including increased customer insight across all channels, higher response rates and the ability to fine-tune and maximise the impact of all our campaigns. It will also allow our marketing database team to focus on customer insight and to use its expertise on analytics and enhancing our campaigns, not wrestling with unwieldy data tables,” he added.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here