Green Flag opts for animated ant brand character
Branwell JohnsonGreen Flag, the rapid breakdown cover provider, is launching an advertising campaign featuring an animated ant character voiced by comedian Harry Hill.
Month: September 2010
Consumers value paper statements, survey says
Russell ParsonsCommunication via paper statements is as important to the customers of banks as speaking to staff in call-centres and in branches, a survey says.
Silent callers could be fined £2m
Russell ParsonsCompanies found guilty of nuisance “silent calling” could be fined up to £2m after the Government handed Ofcom more power to crackdown on persistent offenders.
Peter Kay wins dog show in new John Smith’s ad
Matthew ChapmanWatch the latest John Smith’s campaign here.
Sainsbury’s packaging cuts overshadowed by legal action
Rosie BakerSainsbury’s has announced a major initiative to reduce its cereal packaging but is facing legal action over excessive packaging of its meat.
PricewaterhouseCoopers rebrands as PwC
Russell ParsonsPricewaterhouseCoopers is to rebrand globally to PwC as part of a brand overhaul aimed at differentiating itself from the other “big four” professional services networks.
P&G poised for Gillette Fusion ProGlide UK launch
Rosie BakerProcter & Gamble is poised to launch its Gillette Fusion ProGlide razor system in the UK as part of its strategy to build brands through innovation.
Kerala Tourism readies atmospheric campaign
Branwell JohnsonKerala Tourism is rolling out its first advertising campaign in a bid to promote the Indian state.
Nokia teams with Aardman Animations on latest ad
Joe FernandezNokia has teamed up with Aardman Animations to attempt a Guinness World Record for the “smallest stop-motion animation character in a film”, in a clip shot entirely on the new Nokia N8.
Coca Cola hits the catwalk
Branwell JohnsonCoca Cola GB is to be the official soft drink partner of London Fashion Week and the London Fashion Weekend.
Facebook Places launches in the UK
Charlottle McElenyFacebook Places, the social network’s much-anticipated location-based offering, has rolled out in the UK.
Kraft promises to up marketing effort on Cadbury brands
Russell ParsonsKraft has vowed to invest in marketing and innovation for its Cadbury “power brands” as well as local brands such as Dairylea in the UK in order to achieve its plan to grow revenue by 5%.
Metro content available on Foursquare
Branwell JohnsonMetro has become the first UK newspaper to feature editorial content on the social networking site, Foursquare.
High street sees strong performance but forecasts challenges ahead
Rosie BakerRetailers are reporting sales and profit increases for the first half but forecasts suggest that the coming six months will be challenging for the high street as Government spending cuts and the VAT increase begin to hit consumer confidence. Kingfisher, which owns the B&Q DIY chain in the UK, reported a 23% profit rise to […]
Going behind the scenes to discover brand attitudes in men and women
MaryLou CostaMarketing Week exclusively commissioned consultancy FreshMinds to run four focus groups to discuss men and women’s feelings around brands and advertising. Remember being a kid and thinking that people on TV could see you based on the simple logic that you could see them? I felt a little like that when I sat in on […]