Tesco chief executive Sir Terry Leahy’s message to investors, published in a national newspaper this week, was an important rallying call for the way owners of public limited businesses and their management teams should run a company. Leahy encouraged shareholders to engage with management, understand the business strategy by getting under the skin of the […]
Cuts to funding of the arts threaten to sweep away corporate support in its wake and throw the baby out with the bathwater. Sitting on the desk of culture secretary Jeremy Hunt is a document detailing the draconian budget cuts that the Arts Council England (ACE) will have to make in the wake of […]
I don’t think anyone would argue with the power of “word of mouth” (“Conversations on brands are vital”, MW last week), although this research is further ammunition against those that would doubt it. Personal endorsement is the best form of marketing you can get. On top of this, the arrival of social media has made it an even more important area for marketers to understand and harness.
British Airways’ head of global digital marketing Chris Davies is to join BBC.com as commercial director, a newly created role.
The Annual: Social media is about having conversations with customers not marketing to them, according to Starbucks VP of marketing.
The Annual: Marketers and agencies must look beyond the product and consumption when developing brand strategies, according to Daryl Fielding, Kraft Europe chief marketing officer.
The Annual: Marketers need to overcome the fear of taking risks to drive product innovation and growth for their companies, according to Diageo’s global innovation head.
Marks & Spencer’s mobile commerce site has generated over 1.2m unique users and taken single purchase orders exceeding £3,000 since its launch in May this year.
Julie Atherton, planning director at Indicia talks loyalty. How can retailers convert high-street loyalty into online loyalty? High street retailers characteristically enjoy strong relationships with customers; however when they try to replicate this relationship online, lifetime value and loyalty is often sacrificed as a result. But why is this and what can brands do to […]
In yet another high street coup, Tesco has revealed that it is to open a baby store selling baby and toddler products. Clearly its shoppers trust the supermarket enough to hold the baby. Be afraid, Mothercare, Be afraid. Tesco taken on the telecoms firms with its Tesco Mobile network. It’s taken on the banks with […]
A roundup of retail stories from the newspapers… Sainsbury’s, Tesco, Asda and Topshop
Hyundai Motor Europe has appointed Mark Hall as its first marketing director for the region as it readies models to move into new market segments.
Nissan is to launch an interactive brand experience at the O2 arena to build customer engagement with its cars.
Procter & Gamble (P&G) plans to communicate its 2020 sustainability commitments through brand marketing in the UK.
Independent convenience retail group Nisa Today’s is set to launch its first television campaign as it bids to build its brand on a national level amid rising competition from the supermarkets.