The role of advertising in improving people’s health could be discussed in a series of meetings that will allow the Government to develop its “public health responsibility deal” between government, charities, consumer groups and the food and drinks industry.
Smooth Radio is repositioning as the station enjoyed by listeners who share its “zest for life” ahead of it becoming a national brand next month.
A Virgin Holidays poster campaign that features rock stars drinking champagne in a jacuzzi has been banned for glamorising alcohol.
Marketing, believe it or not, isn’t always about selling. It might sound dramatic, but it can sometimes save lives.
Marketing can raise its profile within a business by using its creativity to identify and fill a consumer need.
Changing a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
Raoul Pinnell, former chair at Shell Brands International and now chairman of Strategic Investment Partners, explains how marketing helped to get Shell’s truck drivers in Pakistan to change their driving habits and reduce the accident rate in that country, which was higher than in other territories.
It is less than two years until the start of the London Olympics and sponsors will seriously have to up their game in the awareness stakes if they are to gain a strong advantage from the Games. London 2012 is giving brands what could be a once-in-a-lifetime opportunity to engage with a British public united […]
An overwhelming number of consumers want to do more to help the environment, but new research seen exclusively by Marketing Week reveals that many are put off by the higher price of ’eco-friendly’ products.
Our ’man on the inside’ provides a view from the top of the marketing tree It has been a tough time lately for professional sport. Whatever your game, it has most likely been tarnished with allegations of wrongdoing. Some say that the unprecedented levels of money flowing through the industry is to blame. I suspect […]
Direct marketing activity is often accused of being environmentally unfriendly, but the industry is taking huge steps to reduce its carbon footprint.
Rather than renting out movies last week, Blockbuster launched a title of its own. Last Wednesday the Texas-based movie rental company filed for Chapter 11 Bankruptcy protection in a US court. Challenging competitive forces, $900m in debt and a decline in its market share means that the only way Blockbuster can survive is to close […]
What you said
The Mother’s Union calling on brands to sign Fairtrade-style pledges to protect children from advertising (“Brands urged to sign pledge to children”, MW 16 September) is in my view a PR stunt that promotes The Mother’s Union while doing little to protect children from harm.
Defining and measuring loyalty (“How to retain customers and build brand loyalty”, MW 9 September), and understanding its impact on customer revenues has been a constant area of frustration for database marketers over the years. It is complex because customers can be perfectly satisfied with a service but regularly switch suppliers; while others may have a neutral attitude to their supplier but remain a customer over a long period of time.