A recent complaint filed by privacy groups in the US could have a dramatic effect on internet advertising. According to the latest Rubicon Project report on Q2 activity, the president and CEO of the IAB, Randall Rothenberg, has warned that $300 billion in economic activity and 3.1 million jobs are “at risk”.
A bespoke data and mapping platform developed by BD has enabled media agency Zeffa to optimise marketing plans, including those for the St David’s Shopping Centre relaunch in Cardiff. Using Prospex, combined with P’ and JICREG data, the agency was able to map customer location against outdoor sites, radio and press coverage. Visualisation of campaign plans was an important feature of the solution delivered.
Rapp has been awarded ISO 27001 information security accreditation – the only international standard for information security management systems. The standard is also subject to an annual audit to ensure continued compliance. To demonstrate that client data is secure, the agency undertook the six-stage process, including a gap analysis of potential risks and vulnerabilities, followed by an audit of compliance and implementation.
Zurich Insurance made the news for a data management error. But behind the scenes, the company is undergoing a major change in the way it drives the whole business using data, as Gordon Wilmott explains to David Reed.
Combining engineering and statistical disciplines, the Smart Technology Research Centre at Bournemouth University looks set to challenge the way models are built. Professor Bogdan Gabrys explains.
They’re not shy of publicity, this new Government. Not content with targeting 40 per cent spending cuts and taking free school milk away (those under-5s won’t be voting for years), we’re back on the benefits fraud trail again. It’s an obvious target and one that a succession of governments have tried to tackle.
According to the findings of the DMA’s inaugural Value of DM report, the direct marketing industry now generates £205 billion of sales in the UK every year. This is an incredible sum, but the sensational numbers only convey the financial value of the industry – they do little to convey the actual value of DM to the people who buy the products and earn their living from the profession.
It is tempting to write off negative discussions about cookies as scaremongering, particularly as the main opponents of behavioural targeting are people outside the sector to which it relates. However, the digital marketing industry needs to remember that it must get this audience onside if it is not to be penalised in response to fears about “online stalking”.
Dell has undertaken a major upgrade to its business intelligence infrastructure to ensure its business is powered by customer insight. The company is now using a centralised, enterprise data warehouse platform from Teradata as the foundation for its analytics. The upgrade extends a deployment that first began in 2001.
Tailor-made holiday specialist Travelbag is to drive smarter email marketing as part of a renewed outsourcing arrangement. The company has re-signed with dbg, which has provided marketing services support to Travelbag for the last three years.
Business users and data stewards will be able to visualise and validate data quality more easily as a result of the latest version of Trillium Software. By providing a single, integrated solution for the complete lifecycle of data discovery and data quality, the release is intended to ensure the highest levels of data certainty.
Is it possible for the direct marketing industry to leave behind the “we-know-best carpet bombers” past? Based on some recent analysis, it would seem that the issues of reporting royalties and usage reports has taken a major step backwards over the last two years. It is understandable that a reseller marketplace may want to create efficiencies during a recession, but that doesn’t mean throwing the rule-book away.
Take a leaf out of the botanists’ book the next time you are cleaning up your database. In a sweeping review of how plants are classified worldwide, more than 600,000 species have been deleted from the official directory of flora. The purpose of this weeding out exercise has been to make it easier for experts to identify plants correctly.
Rising fraud in the online travel market has led to Pure Holiday Homes introducing identity checks on landlords renting out property through its site.
Candis magazine has achieved 99.8 per cent accuracy in its subscription database following the introduction of call centre and point-of-sale data validation tools.