Having read your news article “Comet promotes ’lifestyle’ and fun aspects of products” (MW 16 September), it is encouraging to see a high street brand with a progressive understanding of what the in-store experience means to today’s consumer. Comet recognizes that shoppers want to push buttons, open doors and ask a lot of questions when making major purchases. Web shopping, while often cheaper, does not scratch that itch.
New Labour party leader Ed Miliband has launched an attack on retailers for threatening the individuality of communities in his first speech since winning the leadership election.
Marmite is to launch a Marmite-flavoured chocolate bar next month as part of its Christmas gifting range.
Retail giant Tesco has launched a bid to rival Mothercare by unveiling plans to open a series of standalone baby stores.
Media regulator Ofcom has cleared the UK’s first television abortion advert, rejecting complaints that it was “political” in nature.
Waitrose marketing director Rupert Thomas says the supermarket’s vow to match Tesco prices on a 1000 branded goods is about varying its message to push price in addition to its quality credentials.
AXA PPP is positioning as the “cost effective” alternative to the under-pressure NHS with a multimedia campaign to drive take-up of private medical cover.
BlackBerry manufacturer RIM has unveiled its iPad rival, called the Playbook, which will target the professional market and is set to launch in the first half of next year.
Cadbury has rubbished reports that it is dropping the “glass and a half’ slogan from its marketing.
The UK’s largest supermarkets stand to make £700m if a minimum price for alcohol drinks is introduced, according to a study.
Delta Airlines and joint venture partners Air France KLM are taking on British Airways with the launch of their first joint experiential marketing campaign at Heathrow Terminal 5.
Virgin Media is launching a 3D on demand television service, making 3D films available via customers’ TV sets.
Twitter is expected to launch an ad product that allows brands to feature within suggested followers, according to reports.
Publishers are tentatively more upbeat about their prospects if trading statements from DMGT and Future are an indication.
Apple’s iPhone has been knocked off the top spot of the annual Cool Brands list by classic car marque Aston Martin.