P&G outlines 2020 sustainability goals
Rosie BakerProcter & Gamble has pledged to ramp up its use of renewable energy as part of its long term vision to become an environmentally responsible business.
Procter & Gamble has pledged to ramp up its use of renewable energy as part of its long term vision to become an environmentally responsible business.
The BBC has launched a digital campaign in the run-up to Children In Need night in November.
Arla Foods has appointed Carat to handle its £100m pan-European media planning and buying account.
As we tip-toe towards D-Day for the public sector in the shape of the results of the spending review next month, politicians, chief executives and marketers to a man and woman are all wondering if it will break the already brittle economic recovery. Before and since the election, a debate has raged as to how […]
Mark Thomson, media director of Royal Mail, says all evidence suggests that confidence among marketers is re-emerging. I am sure all of us in the marketing industry would happily never utter the word “recession” again, but I wonder if there are any positives to be taken from the journey we have just travelled. For while […]
United Biscuits, which owns the McVities and Jaffa Cakes brands, could be sold to Chinese manufacturing group Bright Foods, according to reports.
Information and insight network Kantar has launched TGI Worldpanel, a new service designed to provide detailed understanding of the link between media consumption, consumer attitudes and FMCG brand purchasing.
Sony Ericsson has confirmed it has no plans to launch handsets using the Symbian mobile operating system in preference to the Google-backed Android OS.
Facebook has launched a tool to help users discover pages for brands, musicians and celebrities.
The Advertising Association has launched an online resource to help companies develop responsible products and campaigns that target children today (27 September).
Unilever is to buy personal care group Alberto Culver which owns the TRESemmé, VO5, and Simple brands in a deal that extends its hair and skin care portfolio.
News International is launching a television and outdoor campaign for its Sunday tabloid News of The World (NoW).
Waitrose is to take on rival Tesco by matching its prices on 1,000 branded products, as it continues to win customers and sales following the successful ad campaign featuring celebrity chefs Delia Smith and Heston Blumenthal.
The Government wants fast-food chains and restaurants to advise customers of the calorie count in their food.
O2 is moving forward with its health initiative, read this feature about the telecoms company. O2’s marketing director Sally Cowdry discusses how innovation will continue to drive the company’s business. O2 is famous for its mobile business and the Marketing Week Engage awards judges rewarded the brand for “taking bold new steps and stretching its […]