Month: September 2010

Marketers should fear spending review as much as public sector

Russell Parsons

As we tip-toe towards D-Day for the public sector in the shape of the results of the spending review next month, politicians, chief executives and marketers to a man and woman are all wondering if it will break the already brittle economic recovery. Before and since the election, a debate has raged as to how […]

Confidence is back

Josie Allchin

Mark Thomson, media director of Royal Mail, says all evidence suggests that confidence among marketers is re-emerging. I am sure all of us in the marketing industry would happily never utter the word “recession” again, but I wonder if there are any positives to be taken from the journey we have just travelled. For while […]

Waitrose pledges Tesco price match

Josie Allchin

Waitrose is to take on rival Tesco by matching its prices on 1,000 branded products, as it continues to win customers and sales following the successful ad campaign featuring celebrity chefs Delia Smith and Heston Blumenthal.

O2 advert

The innovative face of O2

Joe Fernandez

O2 is moving forward with its health initiative, read this feature about the telecoms company. O2’s marketing director Sally Cowdry discusses how innovation will continue to drive the company’s business. O2 is famous for its mobile business and the Marketing Week Engage awards judges rewarded the brand for “taking bold new steps and stretching its […]