Royal Mail reduces booking times for unaddressed
Russell ParsonsRoyal Mail is targeting retail clients in the run-up to Christmas by reducing the booking times for unaddressed mail campaigns.
Unilever to buy Alberto Culver brands
Rosie BakerUnilever is to buy personal care group Alberto Culver which owns the TRESemmé, VO5, and Simple brands in a deal that extends its hair and skin care portfolio.
Page & Moy migrates database and marketing tools
Marketing WeekPage & Moy Travel Group is creating a new marketing database and implementing campaign management software across its Travelsphere, Page & Moy and Just You brands. SmartFocus is providing the marketing solution with the goal of increasing customer insight and better marketing performance for the company.
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Michaela JeffersonRather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Advertising returns a short-term ROI of £1.87 for every pound invested, study finds
Grace GollaschAnalysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart
Niamh CarrollWhile its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Pre-testing ads is not divisive, it’s a no-brainer
Mark RitsonAgencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.