The new ad, created by DDB UK, aims to play on the concept that a lightly carbonated lager means ’bloating’ bubbles won’t get in the way of a top night.
The commercial follows three mates as they head out for a night on the town. Their evening is disrupted by mysterious bubbles getting in their way on the roads, in the queue for the club, even on the dance floor.
However, once they get their Bud ’66’ from the bar, the bubbles disappear.
Jason Warner, global vice president Budweiser, says: “This ad cleverly demonstrates the relevant benefits of Budweiser Brew No. 66, showcasing that this new beer is different, with lighter carbonation for a smooth easy taste.”
The TV commercial will run from today (1 October). Media planning and buying is by Starcom.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.