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£700m minimum alcohol price boost for supermarkets
Russell ParsonsThe UK’s largest supermarkets stand to make £700m if a minimum price for alcohol drinks is introduced, according to a study.
How marketing reduced plastic bag use while creating a desirable product
Marketing WeekChanging a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
The innovative face of O2
Joe FernandezO2 is moving forward with its health initiative, read this feature about the telecoms company. O2’s marketing director Sally Cowdry discusses how innovation will continue to drive the company’s business. O2 is famous for its mobile business and the Marketing Week Engage awards judges rewarded the brand for “taking bold new steps and stretching its […]
Allwyn on its plan to dial up the distinctiveness of the National Lottery’s key brands
Niamh CarrollAllwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
Is this applicable to B2B marketing? Please stop asking
Mark RitsonThis week our marketing columnist asks and then answers the most annoying question of them all.
Heinz on its mission to move ‘at the speed of culture’ to create an ad in five days
Matthew ValentineSince launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.