BMW recall comes as Toyota campaign restores sales
David BurrowsBMW, the German car manufacturer, is to recall hundreds of thousands of vehicles due to a braking problem. Some Rolls Royce cars are also affected.
Smooth Radio readies national rollout push
Russell ParsonsSmooth Radio is repositioning as the station enjoyed by listeners who share its “zest for life” ahead of it becoming a national brand next month.
It may be my data, but it could be your problem
Marketing WeekBuild trust, get data, go to market. That is what many brands have as their data strategy – leveraging brand reputation and relationships to capture information on customers. With customer retention the number one marketing objective, it makes a lot of sense. As far as it goes, that is. While you will find a good […]
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.