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Faithless partner with Shazam on latest TV ad
Joe FernandezDance band Faithless are partnering with Shazam to promote their UK tour as well as their new album ’The Dance’ on television adverts across the UK.
Kiniki reveals marketing savings
Marketing WeekOnline and mail-order retailer of underwear and swimwear Kiniki has overhauled its marketing strategy after new insights drawn from its customer data. A year-long study of data patterns helped it cut marketing overheads by 12% without affecting sales revenue. Kiniki installed Safewire Arx BI, a business intelligence solution built on InterSystems DeepSee software, which gave […]
‘High support, high challenge’: Marketers on how to manage teams in 2024
Ian BurrellFrom setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
Main media budgets down as brands ponder economic recovery
Grace GollaschAs “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cuts marketing spend by £4m amid ‘cost-efficient’ push
Niamh CarrollSaga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.