Nintendo reveals star line-up

Nintendo has unveiled a celebrity line-up for its Christmas advertising campaign including Sir Terry Wogan, JLS and Ant and Dec.

The ads will also star Dame Helen Mirren, X-Factor stars Alexandra Burke and Olly Murs and Jamie and Louise Redknapp.

The gaming company claims that one in three UK households owns a Nintendo Wii and is intending to demonstrate that Nintendo offers “something for everyone” this Christmas.

The first of Nintendo’s Christmas ad executions, starring JLS, breaks today (Monday 4 October) during Hollyoaks on Channel 4.

The ad campaign will feature separate ads starring Dame Helen Mirren showcasing the health and fitness game Wii Fit Plus and JLS promoting Wii Party, which includes 80 minigames.

Sir Terry Wogan will endorse the Brain Training game on the Nintendo DS while the Redknapp family will showcase New Super Mario Bros.

Ads will also feature X-Factor stars Alexandra Burke and Olly Murs playing Dragon Quest IX and New Super Mario Bros. on the Nintendo DS.

Ant and Dec will support Donkey Kong Country Returns on the Wii while Jedward will be playing adventure game Dragon Quest IX.

Burke and Jedward will also appear at Nintendo’s Wii Party Big Day Out “thank you” event for fans on Saturday (9 October).

Dawn Paine, marketing director at Nintendo UK, says: “This year’s star line up is the best yet, demonstrating the wide appeal of Nintendo products. This Christmas, with the help of our celebrity friends, we will be helping the nation play together and have fun whatever their age.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here