Web Comment

A punt at gambling

The Secret Marketer wrote about sport and sponsorship last week and mentioned the emergence of online betting firms as the latest sector to get involved. Read the article at http://www.marketing week.co.uk/secretmarketersport and some comments below:

I’ve worked in numerous sports, including rugby union, basketball and football, and while I agree there is a large number of online betting sites within the arena, you are purely looking at main sponsors. When you delve deeper, you find a much more eclectic mix of sponsor, both at a local, national and international level.

I agree that betting sites have an effect on parts of society, but I disagree that their participation in sports sponsorship has any influence on this. The number of people affected by it will be minimal compared to the numbers affected by these brands’ advertising.

As for the corruption of sport, I fear that regardless of online betting organisations, it always has been, and will continue to be a problem. The reason for the recent increase for people getting caught is not down to online betting firms but improved detection methods, stings, and vastly improved global communication channels, making it much easier to leave a trail.
Andrew Slater

I don’t see what the big deal is. Online gambling is a product and products need to be marketed. Sponsorship is a fantastic way to do this, especially considering you can bet on sports games through their websites (even if it is when a no-ball will be bowled). For me, this seems an ideal fit and one in which sponsorship will provide significant value for both the sponsor, the rights owner, and the audience.

I am not saying that incessant gambling is a positive contribution to society… but the reason that booze and cigarettes have been banned from sponsorship is because they are a health hazard and they have been banned from marketing campaigns full stop.
Jackie Fast

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here