Microsoft readies Windows tablets

Microsoft CEO Steve Ballmer has stated that tablet devices using Windows will launch by the end of the year as the company ramps up its mobile strategy.

The claim comes ahead of the anticipated Windows Phone 7 launch next week, which is expected to be supported by handset manufacturers including HTC, LG and Samsung.

Ballmer said Microsoft’s strategy is to “cover all form factors” and that Windows tablets will be on the market soon.

“You’ll see new slates with Windows on them. You’ll see them this Christmas. Certainly we’ve done work around the tablet as both a productivity device and a consumption device,” he said.

The move demonstrates an effort by Microsoft to claw back market share from Apple and Google, whose respective mobile operating systems are set to dominate both the smartphone and tablet markets. Samsung is to launch an Android tablet by the end of the year.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here