Aon deal boosts Manchester United’s commercial coffers

An increase in sponsorship income from the likes of Nike and Aon helped Manchester United register a record turnover last year.

The Premier League club received £286.4m in revenue in the year to 30 June, up from £278.4m a year earlier.

Commercial revenues increased 16.5% to £81.4m in the period, the club adds.

United’s commercial income was buoyed by the start of its £20m per season shirt sponsorship deal with insurance giant Aon in July and a raft of new global partnerships with the likes of African mobile phone operator MTN Group, Telekom Malaysia and Turkish Airlines.

Media revenue gleaned from televised live matches and highlights of its league and cup games was up 5.1% to £104.8m.

Despite increased turnover, United swung from the £48m profit registered the year before to a record £79.6m loss, hit by interest payments and a £67m one-off charge relating to the bond issue instigated by the club’s owners, the Glazer family.

The anomaly has irked fans groups such as the Manchester United Supporters Trust (Must), which is angry with the debts that the Glazers have saddled the club with.

A spokesman for Must says: “The financial results continue to demonstrate the tremendous revenue generated by Manchester United – directly or indirectly through the unparalleled loyal support the club receives. Sadly those supporters are let down by owners who continue to extract millions from our club.”

Must orchestrated a season-long protest last time out and has vowed to continue with its effort to oust the Americans this campaign.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here