Motorola gets smart with ‘party proof’ phone

Motorola is joining the smart phone battle with a new TV and press campaign, which aims to show its product is “party-proof.”

The Motorola DEFY is the first Android smartphone that is water resistant, scratch resistant and dust proof.

The TV ad, created by Ogilvy and Mather, aims to show the Motorola DEFY’s resilence during a hectic night out when the phone is bashed about on the dance floor, dropped in a pool and getting lost.

The ad has been directed by two-time Cannes Lions winner Carl Erick Rinsch, who has also created the campaign’s five print ads. The campaign also includes outdoor and point of sale.

A teaser of the TV ad will be available on the Motorola YouTube channel prior to the full campaign launch.

The move follows Microsoft’s launch yesterday of its range of Windows 7 phones, which go on sale in the UK from 21 October.

At the launch, writer and tech-enthusiastic Stephen Fry, known for his love of iPhones, said he welcomed the range of phones coming to market saying: “The more players there are the more it drives creativity and innovation, the more thrilling the space becomes.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here