The Sun paves way for paid content with Bizarre app

The Sun has taken another step towards a paid content model with the launch of The Sun Bizarre app on Android and iPhone.

The UK tabloid earlier this year launched an iPad app and is due to follow sister News International title News of the World in putting its content behind a paywall.

The Bizarre app, priced at £1.19 for a 30-day subscription, offers breaking celebrity news and pictures, and will launch with sponsorship by cosmetics brand Rimmel.

It will use mobile agency Yoc’s Ad Plus platform to serve display and rich-media ads, according to a Sun spokeswoman.

The app, with a live gossip feed from the Bizarre editorial team and celebrity guest tweeters among its key features, has attracted thousands of pre-registrations via, she added.

Film, music and TV news, video snippets and picture galleries will sit alongside a version of Bizarre’s print edition from the previous week and that day’s paper, catering for younger readers to accessing the content “wherever and whenever they want”, according to Bizarre editor Gordon Smart.

News International is looking to attract sponsorship of the app from brands that want to communicate with a youth audience.

Earlier this mornth News of the World announced details of its paid content model, ahead of parent News International’s plans to bundle content across its four titles to offer readers greater value and encourage subscriptions.

News Internatioanl rival Trinity Mirror announced plans to launch a similar paid-for celebrity app for its 3am brand, while rival Mail Online is thought to be working on apps. It extended its online celebrity content offering to include the US earlier this year.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here