Apps not the only mobile marketing tool in retail

Too often retailers (and businesses across all sectors), go down the apps route when it’s not always the best option – apps for apps’ sake.

In this instance, the need to provide access to a wider group of customers has overcome the attraction of a smartphone app. It’s this kind of approach, combined with the right functionality and usability, which will help retailers capture the mobile audience.

Marcus Dacombe, Marketing director, Verridian