Bing and Facebook tighten relationship with social results

Bing search results are to include links recommended by Facebook friends, following a partnership announced between the social network and Microsoft.

If a user connects their Facebook and Bing accounts, the latter will display relevant results that are ’liked’ by their Facebook friends within the standard set of natural and paid-for links.

It also applies to search results served by Bing within Facebook, and it’s only active in the US at the moment.

Friends are able to ’like’ pages and articles on sites that use Facebook’s Open Graph – its social plug-in launched earlier this year.

The partnership also fine-tunes searches for people on Bing, with those that are mutual friends to a person’s Facebook friends appearing first.

Both companies said it will help search results become more social, using people’s trusted contacts to find new content more easily.

Speaking on the Facebook blog, spokesman Bret Taylor said: “Your friends have ’liked’ lots of things all over the web, and now, instead of stumbling across a new movie or having to look at a friend’s profile to see which restaurants they like, we’re bringing everything together in one place.

“When you search for something on Bing or in web results on Facebook (powered by Bing), you’ll be able to see your friends’ faces next to web pages they’ve liked. So you can lean on friends to figure out the best websites for your search,” he added.

Microsoft and Facebook said results will be populated slowly, and users will be clearly notified of the changes and will be able to turn off the features, which are activated by default.

The deal continues the major search engines’ drive to make their results more social. It comes a month after Bing launched a Twitter feature which recommends people to follow based on search results.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here