LoveFilm is now the official provider of film content for PlayStation3 users and hopes the deal will drive up subscribers from the current 1.4m in the UK.
The service will be accessible to anyone with a web-enabled PlayStation3 who also subscribes to LoveFilm. Users can search through thousands of film titles or select from editorial menus such as Pick of the Week or Highest Rated.
LoveFilm will be offering incentives for non-subscribers to sign up, such as free trials.
Simon Calver, CEO of LoveFilm, said, “PS3 already has a very large customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content streamed through their PS3, as well as DVD, Blu-ray and games rental by post. To become PS3’s partner is a tremendous endorsement of the value, choice and convenience offered by LoveFilm.”
LoveFilm’s subscription service is also available via deals secured with web-enabled TV manufacturers such as Sony and Samsung.
This story first appeared on newmediaage.co.uk