The newspaper’s circulation was up 2.77% in September 2010 to 2,948,328, but saw a 5.38% decline year on year in average net circulation.
The Sun’s circulation fell 1.18% month on month to 2,974,405, but remained in the top spot with the highest average UK circulation. News International sister paper The Times was down 1.48% to 486,868 and had one of the biggest year on year declines of 14.07%.
The Times has suffered against the other qualities with The Guardian reporting a 2.21% month on month increase to 278,129, but experiencing 13.52% decline year on year. Similarly, its Sunday newspaper The Observer saw a 5.32% increase with 325,502 in the month, but it was down 18.04% from 2009.
Both papers had been running a film season promotion towards the end of September, which may have boosted sales.
Financial Times saw a significant increase in September with a 3.63% rise to 390,228, but it was down 4.86% year on year. The Independent also saw a small rise of 0.2% to 182,776 month on month, but a 4.42% year on year drop.
The Daily Star boosted its circulation, the only weekday tabloid to record an increase, with a 0.27% rise to 864,315. Its Northern and Shell sister paper the Daily Express dropped 1.75% to an average net circulation of 659,650. The Mirror dropped 1.59% to 1,213,323 over the month.
Daily Mail remained strong with an average circulation at 2,144,229, despite a 1.17% drop in the month. The Mail on Sunday reported a 0.26% rise in average monthly circulation to 1,969,990.
Among the other Sundays, Northern and Shell’s titles saw the biggest declines, with Daily Star Sunday recording a 2.58% drop to 371,457, and the Sunday Express at 560,273, following a 2.54% fall in average circulation in September.