News of the World circulation up as paywall introduced

News of the World has increased its circulation month on month, giving News International a boost as the newspaper brings in a paywall on its website.

The newspaper’s circulation was up 2.77% in September 2010 to 2,948,328, but saw a 5.38% decline year on year in average net circulation.

The Sun’s circulation fell 1.18% month on month to 2,974,405, but remained in the top spot with the highest average UK circulation. News International sister paper The Times was down 1.48% to 486,868 and had one of the biggest year on year declines of 14.07%.

The Times launched its online paywall in July, with the News of the World paywall launching its version last week.

The Times has suffered against the other qualities with The Guardian reporting a 2.21% month on month increase to 278,129, but experiencing 13.52% decline year on year. Similarly, its Sunday newspaper The Observer saw a 5.32% increase with 325,502 in the month, but it was down 18.04% from 2009.

Both papers had been running a film season promotion towards the end of September, which may have boosted sales.

Financial Times saw a significant increase in September with a 3.63% rise to 390,228, but it was down 4.86% year on year. The Independent also saw a small rise of 0.2% to 182,776 month on month, but a 4.42% year on year drop.

The Daily Star boosted its circulation, the only weekday tabloid to record an increase, with a 0.27% rise to 864,315. Its Northern and Shell sister paper the Daily Express dropped 1.75% to an average net circulation of 659,650. The Mirror dropped 1.59% to 1,213,323 over the month.

Daily Mail remained strong with an average circulation at 2,144,229, despite a 1.17% drop in the month. The Mail on Sunday reported a 0.26% rise in average monthly circulation to 1,969,990.

Among the other Sundays, Northern and Shell’s titles saw the biggest declines, with Daily Star Sunday recording a 2.58% drop to 371,457, and the Sunday Express at 560,273, following a 2.54% fall in average circulation in September.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here