AA ad features John Cleese

The AA has launched a campaign to boost interest in its home services using comedy legend John Cleese.

The home emergency response television ad, which launches today (18 October), features the star of Fawlty Towers appear as a man who believes the AA can’t help him during a series of disasters, including water pouring through his ceiling.

The ad features the line, “The AA? For Faulty showers?”

Michale Cutbill, marketing director for The AA, says the ad is meant to show the AA’s home services are just as good as its automotive services.

The campaign is the first since McCann London were appointed by the AA in a multi-way pitch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here