Burberry appoints chief marketing officer

Burberry has promoted Sarah Manley to chief marketing officer to lead the British fashion chain’s marketing strategy.

She was formerly senior vice president of marketing and communications at the brand and has been responsible for all aspects of marketing, communications, advertising and PR across traditional and all new digital media.

Her initiatives include Burberry’s social media site The Art of the Trench, and an interactive ad campaign that uses 3D technology to create motion-responsive images and video.

Manley has also been responsible for developing a global marketing infrastructure in each of Burberry’s four key regions to drive the Burberry marketing and communication strategy around the world.

She takes on the new role immediately and reports to Burberry CEO Angela Ahrendts.

Ahrendts, says: “Over the last 9 years at Burberry, Sarah’s close partnership with Christopher Bailey, Burberry Chief Creative Officer, and innovative evolution of the global marketing team, have been instrumental in building the brand’s brilliant marketing platform that we have recently begun to leverage. Sarah is one of the most strategic, insightful, connected marketing executives in the industry today.”

Before joining Burberry in 2001, Manley over saw advertising and PR strategy for online luxury retailer Luxlook.com, based in New York and has also held advertising roles at Polo Ralph Lauren and Yves Saint Laurent in the UK

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