Moneysupermarket.com goes social

Moneysupermarket.com is relaunching its shopping comparison website, adding social media functions to tap into the growing trend of social commerce.

The comparison site has introduced social features such as the Facebook “like” function so that shoppers can show what products they like and share the information with friends. Users can also see which products other users are recommending.

Other social media additions include consumer and professional recommendations and ratings, “most popular” product lists and a shopping blog that highlights the latest sales, vouchers and products.

Moneysupermarket has also overhauled the site’s layout and added a new product gallery view to improve navigation and give users a better shopping experience.

The comparison site has also partnered with online shopping service Become.com to boost its search engine capabilities.

Moneysupermarket head of shopping Mark Guymer says: “With the emerging trend of ’social shopping’ our new integration features will help users share and decide what to buy.”

Moneysupermarket is battling Gocompare.com, Confused.com and Comparethemarket.com for dominance in the fiercely competitive price comparison sector, and launched a series of campaigns starring comedian Omid Djalili.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here