Tesco overhauls Clubcard rewards

Tesco is cutting some of the rewards available in its Clubcard loyalty scheme in a bid to keep running the Double Points promotion.

The supermarket is reducing the current “multiplier” partner reward rate and reducing the points customers can earn on fuel from 2 points per £2 to 1 point.

Currently, when claiming rewards, Clubcard holders can claim a voucher to spend in Tesco stores or redeem it with a partner brand for four times as much. From 6 December it will be reduced to three times as much.

Tesco claims that the “vast majority will be better off” than before Double Points was introduced and the changes ensure that it can continue to run the promotion “for the foreseeable future”.

A spokesperson says: “It was putting a lot of demand on our partners and if we wanted to keep double points, we had to find a way to keep it sustainable. “If we had kept the 4xrate it would have narrowed the scheme.”

The supermarket says it is not getting rid of any partners and by reducing the demand on existing partners, it can bring more partners on board and offer a more diverse range of rewards for Clubcard holders.

Tesco says that it is confident that Clubcard is still “better than any other reward schemes”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here