Citroën appoints new marketing director

Citroën has appointed Jules Tilstone as marketing director following the departure of Ian Hughes.

Tilstone has been head of Citroën’s digital marketing since 2007 and held a number of marketing roles within the company.

He will take up the new post on 1 November.

This year, Citroën has ramped up its marketing strategy with a number of “innovative” initiatives to build the brand.

It launched its first product placement activity with a Citroën featuring in the video for Pixie Lott’s single.

Citroën also partnered with men’s magazine GQ to launch a branded concept car.

The car marque also launched a digital camapaign for its New C3 range to inject humour into the brand.

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