Vintage TV comes of age

Vintage TV is ramping up its commercial focus as its weekly viewing figures reach half a million.

The Sky and Freesat channel shows content from the 1940s to the 1980s, and is mainly targeted at the over-50s.

Since launching in September, the channel has seen a 47% increase in viewers to 500,000 per week, and is now set to ramp up its operations with two key appointments.

Ian Davis has been appointed its new commercial director, and will take responsibility for all the channel’s commercial relationships.

Davis will manage the channel’s first major marketing campaign, which will launch in November.

Working alongside agency Media Icon, Davis has already brought in brands including Unilever, Nestle and Tesco to advertise on Vintage TV.

Vintage TV have also appointed Scott Millaney and production house Silver Bullet to advise on editorial and creative direction.

Earlier this year, the channel announced content partnerships with Getty Images, ITN, the BBC and Movietone.

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