Space NK launches loyalty programme

Cosmetic brand Space NK is introducing a loyalty programme in a bid to become the “market leader in beauty retailing”.

Space NK says the N.Dulge programme will reward customers for their loyalty and “make the Space NK shopping experience even more indulgent”.

It will also use the data collected through the programme to “to interact with and develop a better understanding” of customers.

Customers will earn one point for every £1 spent on the brand in store or online and be rewarded with a £5 N.centive voucher for very 100 points.

Customers that spend more than £1,000 in a year will be upgraded to the N.dulge deluxe programme, which has additional benefits such as double reward vouchers.

Cardholders will also have access to additional benefits such as previews of new products, special events and sales, free samples and a complimentary subscription to Space NK’s beauty magazine, N.vision.

Space NK operates 60 own branded retail outlets in the UK and 18 in the US.

Lauri Vela, Space NK chief marketing officer, says “Space NK constantly strives to deliver the best in terms of expertise, product mix and in store experience to each customer – N.dulge is an extension of this philosophy and is our way of rewarding our customers for their continued loyalty as well as a way of inviting new customers in to experience our brand.’

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