Bauer launches Gaz7etta

Bauer Media has launched a pilot issue of its new magazine Gaz7etta today (26 October).

The magazine, which takes on the style of sister title Grazia, is a 60-page magazine which combines news and style-focused articles aimed at 30-something men.

Bauer says the magazine is about “news that men can use to improve their lives.”

Over 500,000 free copies of Gaz7etta are being distributed with Grazia magazine, with the idea that women will pass the title on to ’a man in their life.’

The Gaz7etta sampler will also be included with Q, Mojo, Empire, Car, Golf World magazines.

Advertisers include Harrods, Tag Hauer, Galliano, Calvin Klein and Moschino. The title is edited by Andrew Pemberton, fomerly Q and US magazines Spin and Blender.

Ella Dolphin, publisher of Gaz7etta, says of its potential readers: “These are stylish men who demand quality in their life – whether it’s the car they drive, the technology they use, the music they listen to, the sport they play or the clothes they wear. It’s an ambitious magazine and that’s why we are testing it first.”

Paul Keenan, Bauer Media’s chief executive, says: “We are seeking here to create a new brand, with a strong magazine at its core and are using the groundbreaking approach of a pilot issue to trial the multiple ideas and concepts we have created for this man.”

“Our ambition is to make sure that we fashion something new and original rather than an improved version of what’s already out there,” he adds.

Media agencies have reacted positively to the new title. Amy King, deputy head of press at MPG, says she believes the launch is a brave one for Bauer.

“Launching a men’s weekly is quite bold, particularly when the free titles like Shortlist are doing well. But Bauer will have done their research and they obviously have the insight that tells them there’s room for a new title,” adds King.

A price point or full launch date for a full version magazine has yet to be confirmed.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here