MasterChef launches cookery mobile app

Culinary brand MasterChef has launched a mobile app to help cooking enthusiasts improve their culinary skills.

Created by Shine Group, MasterChef Academy is hosted by judges John Torode and Gregg Wallace. It also uses finalists from recent series of MasterChef and MasterChef: The Professionals as one-to-one tutors.

Chris Thorogood, director of operations at the group’s digital specialist Shine Vu, said the app is “a natural step” for MasterChef.

Jamie Munro, joint-MD at show producer Shine TV added, “From the outset the ambition was to create an app true to the show’s format and values, and which took these into the kitchen in a fun practical way. This wouldn’t have been possible without the digital and programming teams working hand in hand, and their collective efforts have created a seamless extension of the programme to a new platform.”

MasterChef Academy is the latest in a series of licensing lines launched for the brand, which to date have included publishing and live events. Next month the MasterChef Live event returns to Olympia (12-14 November).

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here