Created by Shine Group, MasterChef Academy is hosted by judges John Torode and Gregg Wallace. It also uses finalists from recent series of MasterChef and MasterChef: The Professionals as one-to-one tutors.
Chris Thorogood, director of operations at the group’s digital specialist Shine Vu, said the app is “a natural step” for MasterChef.
Jamie Munro, joint-MD at show producer Shine TV added, “From the outset the ambition was to create an app true to the show’s format and values, and which took these into the kitchen in a fun practical way. This wouldn’t have been possible without the digital and programming teams working hand in hand, and their collective efforts have created a seamless extension of the programme to a new platform.”
MasterChef Academy is the latest in a series of licensing lines launched for the brand, which to date have included publishing and live events. Next month the MasterChef Live event returns to Olympia (12-14 November).
This story first appeared on newmediaage.co.uk