Samsung to sponsor Take That tour

Samsung is to be the headline sponsor of Take That’s next tour, in a deal which could provide the brand with a number of lucrative marketing opportunities.

Take That
Take That

Samsung partnership includes stadium branding and concert footage streaming, advertising and PR rights, tickets branding, signed merchandise and access to Take That’s social media fan base.

Next summer’s Progress Live 2011 tour will see the group reformed as a five-piece following Robbie Williams rejoining the band, and will follow the release of a new album, Progress, next month.

Samsung will pre-load audio tracks, video footage, wallpapers and tour themed-applications on its range of mobile devices including the Galaxy Tab, Samsung’s rival to the iPad, which launches on 1 November.

Simon Stanford, managing director, Samsung Mobile UK and Ireland says: “We intend this partnership to take Samsung’s position in mobile entertainment to new heights and allow us to market our leading mobile technology and brand to millions of Take That fans.”

Samsung will also run regular ticket giveaways to meet the band backstage in each UK city they visit as part of the tour.

The deal was announced this morning at the new renovated Savoy Hotel in London.

It is not the first time Samsung has tied in with a pop band to promote its products. In 2007 it launched a branded Girls Aloud phone and embedded exclusive Girls Aloud content on its products.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here