Channel 4 appoints marketing director

Channel 4 has appointed Dan Brooke to the newly created marketing and communications director role.

Brooke will now head a combined Channel 4 marketing, communications and corporate relations group, reporting directly to chief executive David Abraham.

Current head of marketing for the network Rufus Radcliffe will remain in place, along with corporate relations head Nick Toon and press and publicity director Jane Fletcher.

All three will now report into Brooke, reducing the number of executives reporting directly to Abraham.

Formerly at independent production company Rare Day, Brooke was previously managing director at Discovery Networks UK.

He worked at Channel 4 between 1998 and 2005, joining as the head of marketing and development for FilmFour, rising to be managing director of digital Channels. Brooke was also involved in the development of Channel 4’s portfolio of digital channels.

Abraham says: “Having been the driving force behind the birth of Channel 4’s portfolio of digital channels Dan is returning here at the dawn of digital convergence, an era where communication with all of our audiences will be more vital than ever to the success of Channel 4’s mission.”

Abraham said last month he would be focusing on how the channel could work better with advertisers and agencies over the next year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here