Nissan begins global recall of 2m cars

Nissan is recalling an estimated 2.1 million of its cars after a fault with the engine control system was discovered.

The recall will see 83,000 Nissan Micra cars recalled in the UK.

The alert comes hot on the heels of Toyota recalling a further 1.5m cars globally after fears about the safety of brake and fuel injection systems in some of its high end models.

Toyota’s brand reputation has already taken a blow after a series of recalls earlier in the year.

A spokesman at Nissan UK says that the car manufacturer was still formulating its PR and communications strategy regarding the recall.

Nissan recently launched an experiential campaign to showcase future products at the O2 under the banner of the “Innovation Station”.

Earlier this month, Nissan began integration of the company’s brand, marketing and communications functions under a new division called global marketing communications (GMC).

Global marketing communications is based at Nissan’s global headquarters in Japan and is led by Andy Palmer, currently senior vice president for global planning and program management.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here