Reader’s Digest creates new management team

Former marketing director of Bank of Scotland David Titmuss has been appointed chief executive of Reader’s Digest, following a troubling year for the 72-year-old magazine.


In April, Reader’s Digest UK was bought by private equity group Better Capital for £13m after the company went into administration due to its pension debt.

A new parent company, Vivat, was created to publish the title.

Titmuss, former managing director of The Mortgage Lender, will head a restructured management team.

Carleen Brennan joins from Arcadia as head of digital services and James Mallinson, former communications director of UTV, joins as publishing director.

The company has also invested £100,000 in an audience research survey.

The study will look into the views of 700 45-60 year olds through a series of focus groups and in-depth interviews.

Since April’s buyout, £5m has been invested in the company’s restructure and brand.

Titmuss says: “The future of Reader’s Digest is now secure. We are fully financially stable and are geared for growth for the first time in many years.”

“I am lucky to have an extremely talented and highly experienced group of people around me, all of whom are eager to ensure that the company continues to go from strength to strength,” he adds.

Reader’s Digest has a subscriber base of 403,000 according to June’s ABCs, making it the fourth biggest selling monthly magazine in the UK.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here