Tuning up or tuning out?
David ReedAre your iTunes tracks carefully arranged and labelled by artist, album and genre? And have you shared your interest in any of them by using Ping?
Month: October 2010
Zoopla gets property email timing right
Marketing WeekProperty website Zoopla has signed up for a new email marketing tool that optimises the timing of message delivery.
Consumers choose targeting, find little of relevance
Marketing WeekFifty-seven per cent of consumers would prefer online ads to be targeted, rather than delivered in a blanket approach, if it meant there were fewer ads overall.
Home mover email addresses released
Marketing WeekRoyal Mail has enhanced its Home Movers Mailing Service by adding email addresses to the file.
New channel, but a 1980s mentality
Marketing WeekWow, isn’t the new age of digital marketing so exciting for the data professional? Loads of new metrics, types of data, volumes of instantaneous customer numerical and textual sound bites to store, manipulate, masticate over and hopefully provide actionable insight upon.
Giving your data a cleaner bill of health
David ReedPerfect data is an unattainable goal, but getting data fit for purpose can be achieved. You just need the right suppliers to enhance and overlay variables onto your records.
Dell builds bespoke customer insight
Marketing WeekDell has undertaken a major upgrade of its business intelligence infrastructure to ensure it is powered by customer insight. The company is now using a centralised, enterprise data warehouse platform from Teradata as the foundation for its analytics. The upgrade extends a deployment that first began in 2001. “Business intelligence is vital to Dell and […]
It may be my data, but it could be your problem
Marketing WeekBuild trust, get data, go to market. That is what many brands have as their data strategy – leveraging brand reputation and relationships to capture information on customers. With customer retention the number one marketing objective, it makes a lot of sense. As far as it goes, that is. While you will find a good […]
Opt-out services can aid targeting and improve ROI
Marketing WeekOpt-out servicesA new, tougher breed of anti-marketing providers has joined the existing telephone and mailing preference services, but marketers can turn it to their advantage, says Russell Parsons
Media wants to get personal – it just lacks the tools to do it
Marketing WeekChanges to the media landscape are no surprise. Just take a look at your own consumption – perhaps some radio in the morning and a daily newspaper en route to the office, email alerts in your inbox and a log-in to several publishers’ websites.
Dyno-Rod unblocks customer data
Marketing WeekDrain, plumbing and locksmith services company Dyno-Rod has implemented a customer relationship management system to push customer data to its frontline staff. The CRM system will be accessed by its 100-plus franchises across the UK and eventually by 1,000 mobile engineers. Secure Virtual has been awarded the contract to deploy Microsoft Dynamics CRM hosted on […]
Customers come first, especially when the time is right
David ReedIan Trudgett is helping ING Direct UK to keep the customer at the heart of its business, just as the financial services provider finds itself in the right market at the right time. Sometimes it just turns out that way, he explains to David Reed
Customers under the influence
David ReedWord of mouth is powerful and is now visible via social networks. If marketing can capture the right data, it could add influence to key customer attributes. David Reed explains
Health campaign shows benefits of physical channels
Marketing WeekThe Change4Life campaign showed that consumer behaviour is instinctively multi-channel, and that rumours of the death of direct mail have been greatly exaggerated, says David Reed
