La Senza looks to reposition to broaden appeal
Rosie BakerLa Senza is to overhaul its brand strategy and reposition as a quality retailer in an attempt to broaden its appeal to more consumers.
La Senza is to overhaul its brand strategy and reposition as a quality retailer in an attempt to broaden its appeal to more consumers.
The Times’ digital director has called on advertisers and agencies to become more innovative in producing digital content.
Oxfam claims a decision by the advertising watchdog to clear a campaign that stated people die from the effects of climate change will help push its message that man-made global warming is real.
More marketers may be taking seats in the boardroom, but its members are still struggling to understand exactly what the discipline can do for a business. Board members at big brands tell Lucy Handley what they really think of marketing in an era where procurement and the finance director are king
Ford’s vice-president of global marketing on his ’holy bananas’ social media epiphany, the importance of PR, and why he’s following Tesco’s lead to drive the auto firm’s ’one-size-fits-all’ global strategy. By Guy Bird.
HPI observes that consumers are becoming increasingly intolerant of a certain kind of advertising. In July, 56% of consumers agreed that ’spending money on expensive TV advertising is irresponsible in the current climate’. That’s up from 46% just six months previously. I’m sure this isn’t a reaction to all advertising. Indeed, I know from recent […]
Click here to read the cover feature: Grim view of marketers across the board Click here to read marketers respond to the accusations The commercial director and former marketing directorAccusation: Marketers failing to understand the bottom line I jokingly describe marketers as coming in one of two buckets. There are the ones who are brilliant […]
Click here to read the cover feature: Grim view of marketers across the boardClick here to read what other board directors really think of marketers Philip Price, head of brand marketing, P&O Cruises Most marketing departments are now leaner and wiser than they were two years ago. A contributing factor to this is the increased […]
The cocktail-stick sampling brigade is being superseded by experiential-style activities that use the latest in-store and online technology to boost value and creativity. By Steve Hemsley.
An Apple iPhone or BlackBerry on the O2 network is a teenager’s most desired mobile combination, according to research seen exclusively by Marketing Week. By Michael Barnett
Your sales promotion feature (MW 21 October) says the Institute of Promotional Marketing believes “sales promotions provide short-term uplifts, but can be hugely damaging to brand values in the longer term.” I’m afraid this mis-states our position. It’s price promotions that we have an issue with, not sales promotions. Our belief, supported by solid evidence, […]
Michael Nutley’s column on digital strategy (MW 7 October) highlights how the big consultancy firms are muscling into the online space. The problem with this is that, as a rule, management consultants typically don’t recruit former digital practitioners. As a result, they will often have serious issues in understanding the granularity and complexities of this […]
While many organisations such as the Anti-Marketing Group may operate legitimately (news analysis, Data Strategy 14 October), what is disquieting is the fact they charge for the service. Furthermore, the lack of transparency about how they operate, the apparent absence of a rigorous complaint-handling process and no tangible proof of their effectiveness should all be […]
Your recent article ’Promo junkies become hooked on a quick fix’ (MW 21 October), points to the uncomfortable truth that many brands and retailers are having to face up to. The pursuit of the adrenalin shot that price-based promotions can give has left many with an image hangover, and a sense of their brand values […]
Clearly, the rise of social media plays to PR agencies’ natural strength because we have always traded on dialogue and brand conversations.Yet Michael Nutley appears skeptical about PR agencies’ claims to a seat at the top table in the ’strategic space’ in digital marketing (MW 7 October). While he has a point, whoever told him […]