Chevron, the second largest US oil group and owner of the Texaco brand, launched a major corporate social responsibility charm offensive this week. Days later, it announced it is resuming oil exploration in the Gulf Mexico. Are these two things by any chance connected? And, less rhetorically, is this connection wise? The CSR offensive, which […]
LNT Group, whose core business is in the care home sector, has recruited former Co-Op director of marketing Patrick Allen.
Marketers should look to spend less money and turn marketing into a profit centre, according to a leading marketing academic.
Adidas has launched a social networking game to pit UEFA Champions League cities against each other.
Asda has made its first move towards loyalty driven marketing with the launch of a voucher giveaway initiative.
Brands must work more closely with retailers to make their sustainability activities more tangible for consumers, according to a report by Havas Media.
Samsung is to be the headline sponsor of Take That’s next tour, in a deal which could provide the brand with a number of lucrative marketing opportunities.
Tesco is boosting its digital activity with the launch of Clubcard online and an overhaul of its iPhone app.
Culinary brand MasterChef has launched a mobile app to help cooking enthusiasts improve their culinary skills.
Watch the winning Unilever video here.
Much anticipated national daily i has launched today (26 October).
Bauer Media has launched a pilot issue of its new magazine Gaz7etta today (26 October).
Nielsen estimates that 362,000 people in the UK are accessing content behind The Times and Sunday Times paywall.
Domino’s has created a new multi-media marketing role to boost online sales of its pizza menu.
The Independent has unveiled an outdoor advertising campaign to support the launch of I, its paid-for news digest publication debuting tomorrow (26 October).