ActionAid is “moving away from traditional charity advertising” in its latest direct response television campaign by focusing on the benefits of, rather than the need for, donations. The charity says the “Unforgettable Moments” campaign, developed by OgilvyOne, is a “step change” for its marketing strategy. The campaign aims to attract more child sponsors in the […]
Kimberly Clark is introducing a computer generated Andrex puppy as part of a £15m campaign for the toilet tissue brand. The ad campaign will introduce Andrex’s new brand strapline: “It’s The Little Things”. The Andrex puppy will be joined by Bulldog and Dalmatian puppies in a digital “puppy world”. The ad campaign, devised by JWT […]
At the Online Marketing Show at Marketing Week Live, London. Kate Middleton attended the event to listen to industry leading lectures on digital marketing.