Month: November 2010

ActionAid bucks “traditional charity ad” formula

ActionAid is “moving away from traditional charity advertising” in its latest direct response television campaign by focusing on the benefits of, rather than the need for, donations. The charity says the “Unforgettable Moments” campaign, developed by OgilvyOne, is a “step change” for its marketing strategy. The campaign aims to attract more child sponsors in the […]

Andrex puppy gets a 21st Century makeover

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Kimberly Clark is introducing a computer generated Andrex puppy as part of a £15m campaign for the toilet tissue brand. The ad campaign will introduce Andrex’s new brand strapline: “It’s The Little Things”. The Andrex puppy will be joined by Bulldog and Dalmatian puppies in a digital “puppy world”. The ad campaign, devised by JWT […]

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