EC to investigate anti-competition charges against Google
Will CooperThe European Commission has begun a formal investigation into whether Google has abused its dominant market position.
Month: November 2010
ActionAid bucks “traditional charity ad” formula
Rosie BakerActionAid is “moving away from traditional charity advertising” in its latest direct response television campaign by focusing on the benefits of, rather than the need for, donations. The charity says the “Unforgettable Moments” campaign, developed by OgilvyOne, is a “step change” for its marketing strategy. The campaign aims to attract more child sponsors in the […]
Watchdog will not pursue John Lewis ad complaints
Branwell JohnsonThe Advertising Standards Authority (ASA) has decided not to investigate complaints about the John Lewis Christmas TV advertising campaign that features a dog outside in a kennel in snowy weather.
Pernod Ricard pairs with AA for drink-driving campaign
Jessica DaviesPernod Ricard UK and the Automobile Association are launching a joint integrated campaign to tackle drink-driving.
Andrex puppy gets a 21st Century makeover
Rosie BakerKimberly Clark is introducing a computer generated Andrex puppy as part of a £15m campaign for the toilet tissue brand. The ad campaign will introduce Andrex’s new brand strapline: “It’s The Little Things”. The Andrex puppy will be joined by Bulldog and Dalmatian puppies in a digital “puppy world”. The ad campaign, devised by […]
Luminar readies Karaoke brand to boost fortunes
Russell ParsonsNightclub operator Luminar Leisure, owner of the Oceana and Liquid brands, is to launch an in-club Karaoke brand as it continues to try and revive its struggling business.
Google bidding on Groupon
Rosie BakerGoogle is nearing a deal to buy social shopping site Groupon, according to reports.
Boots is top family brand
Rosie BakerBoots has been named the UK’s top family brand knocking Marks & Spencer from the top spot, according to a new report.
Kate Middleton speaks at Marketing Week Live! 2010
Marketing WeekAt the Online Marketing Show at Marketing Week Live, London. Kate Middleton attended the event to listen to industry leading lectures on digital marketing.
Interview: Wallace & Gromit sip success with Yorkshire Tea
Lou CooperWallace & Gromit’s Children’s Foundation and Yorkshire Tea won the Charity and Voluntary Sector category at the Engage Awards 2010 and plan to take their campaign forward.
Linford Christie fronts Kleenex for men ad
Joe FernandezKleenex has signed up Olympic gold medallist Linford Christie to push its new tissue product aimed at men.
Travel bookers lack loyalty, love low prices
David ReedOnly 12% of consumers who book their holiday online do so with the same provider every time.
Sky green lights new digital roster
Josie AllchinA digital review carried out by Sky will see a new focus on search engine optimisation to increase traffic to its online properties as part of a new emphasis on digital marketing.
South Staffs Water adopts micro-targeting
David ReedSouth Staffs Water is looking to develop a new raft of services that can be micro-targeted to the 1.29 million people in its catchment area.
Going from Gaga to guarded
David ReedWikileak’s release of thousands of classified American diplomatic papers has shown up something not just about securing information, but also human nature. Leave somebody alone with a precious asset for eight hours a day, seven days a week, eight months at a stretch – you do the math. Given those circumstances, it would not be […]