Month: November 2010

ActionAid bucks “traditional charity ad” formula

Rosie Baker

ActionAid is “moving away from traditional charity advertising” in its latest direct response television campaign by focusing on the benefits of, rather than the need for, donations. The charity says the “Unforgettable Moments” campaign, developed by OgilvyOne, is a “step change” for its marketing strategy. The campaign aims to attract more child sponsors in the […]

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Andrex puppy gets a 21st Century makeover

Rosie Baker

Kimberly Clark is introducing a computer generated Andrex puppy as part of a £15m campaign for the toilet tissue brand. The ad campaign will introduce Andrex’s new brand strapline: “It’s The Little Things”. The Andrex puppy will be joined by Bulldog and Dalmatian puppies in a digital “puppy world”. The ad campaign, devised by JWT […]

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Sky green lights new digital roster

Josie Allchin

A digital review carried out by Sky will see a new focus on search engine optimisation to increase traffic to its online properties as part of a new emphasis on digital marketing.

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Going from Gaga to guarded

David Reed

Wikileak’s release of thousands of classified American diplomatic papers has shown up something not just about securing information, but also human nature. Leave somebody alone with a precious asset for eight hours a day, seven days a week, eight months at a stretch – you do the math. Given those circumstances, it would not be […]

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