The Britain’s Got Talent Judge will appear alongside Mark Addy and Fay Ripley in the 50 second TV advertisement, which breaks today. (1 November)
Holden plays Penelope Belcher, a nouveau-riche sister character to Fay Ripley.
While shopping in Tesco, Ripley calls her sister to find out what she wants for Christmas. Penelope then reels of a list of expensive-sounding items, which Mark Addy’s character is able to quickly find in store.
Carolyn Bradley, Tesco UK marketing director, says: “Our aim is to give our customers the best and easiest Christmas ever with fantastic quality items at great value prices.”
The ad was created by The Red Brick Road. A second TV advertisement, also starring Holden, will air on 22 November.