Littlewoods is launching a £5m Christmas campaign fronted by Coleen Rooney as the online retailer’s “style editor”.
The campaign, created by Leo Burnett, aims to promote Littlewoods as the destination retailer for Christmas gifting, promising customers that they will discover the “perfect gift” for all the family.
The campaign will be supported by a set of 10-second TV spots, each featuring a range of offers available throughout the Christmas period and two 40-second spots.
The two 40-second TV spots invite the audience to relive the childhood joy of hunting for presents and show Rooney leading a group of women on a present-hunt around a house.
Bookcases are seen revolving to reveal secret rooms, where women are transformed into children and shoes mysteriously walk away from their suitor.
As the hunt progresses, products from the Littlewoods gifting range are discovered. All the presents are gathered and the present-hunters reunite by a giant Christmas tree for the spot’s finale. Viewers are encouraged to go to Littlewoods.com to find the perfect gift for anyone.
The offers will also be promoted online, with a “present hunt” on the Littlewoods website, online display banners, and a press campaign created by Littlewoods’ own in-house studio. It will run until 22 December.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.