Boots unveils comedienne-packed Christmas ad

Boots is to launch a Christmas advertising campaign starring five British female comediennes.

/p/g/i/BootsAd160.jpg

The campaign, which breaks on Thursday (4 November), builds on the health and beauty retailer’s ongoing “Here Come The Girls” campaign.

Boots says the campaign “seeks to celebrate all that customers love about Boots advertising, whilst demonstrating far deeper understanding of the brand’s insights into women”.

The campaign highlights different everyday scenarios which demonstrate Boots’ range of products and services.

The 10, 20 and 30-second TV ads were created by Mother and cover Boots’ range of beauty, healthcare and gift products.

Boots says the festive campaign is its first “multiple touch point” activity.

The campaign extends into stores, online and through direct marketing and PR.

As well as TV ads, the creative will be seeded via video on demand services, Boots.com and through the new Boots YouTube channel and Facebook group.

A behind the scenes film will also be available via social media channels.

The festive campaign is the first phase of a “multi-creative” concept, which will run until Christmas. A new set of creatives starring the same cast will continue the theme from January and will include seasonal spots throughout the year.

The ad campaign coincides with the launch of “Ask The Girls”, an in-store and online initiative designed to provide shoppers with advice on products and gifts. Ask The Girls ambassadors will be in-store and Boots expert gift buyer Annabel Frank will host an online Q&A.

Elizabeth Fagan, Boots UK marketing director, says: “Our Here Come The Girls advertising is based on genuine insight into how the UK’s women really think and feel, tapping into moments which resonate with women everywhere. The new campaign takes this to a new level by showing even more insights into a woman’s life at particular times of year and therefore providing more invitations for our customers to feel good thanks to Boots.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here