Boots unveils comedienne-packed Christmas ad
Boots is to launch a Christmas advertising campaign starring five British female comediennes.
The campaign, which breaks on Thursday (4 November), builds on the health and beauty retailer’s ongoing “Here Come The Girls” campaign.
Boots says the campaign “seeks to celebrate all that customers love about Boots advertising, whilst demonstrating far deeper understanding of the brand’s insights into women”.
The campaign highlights different everyday scenarios which demonstrate Boots’ range of products and services.
The 10, 20 and 30-second TV ads were created by Mother and cover Boots’ range of beauty, healthcare and gift products.
Boots says the festive campaign is its first “multiple touch point” activity.
The campaign extends into stores, online and through direct marketing and PR.
As well as TV ads, the creative will be seeded via video on demand services, Boots.com and through the new Boots YouTube channel and Facebook group.
A behind the scenes film will also be available via social media channels.
The festive campaign is the first phase of a “multi-creative” concept, which will run until Christmas. A new set of creatives starring the same cast will continue the theme from January and will include seasonal spots throughout the year.
The ad campaign coincides with the launch of “Ask The Girls”, an in-store and online initiative designed to provide shoppers with advice on products and gifts. Ask The Girls ambassadors will be in-store and Boots expert gift buyer Annabel Frank will host an online Q&A.
Elizabeth Fagan, Boots UK marketing director, says: “Our Here Come The Girls advertising is based on genuine insight into how the UK’s women really think and feel, tapping into moments which resonate with women everywhere. The new campaign takes this to a new level by showing even more insights into a woman’s life at particular times of year and therefore providing more invitations for our customers to feel good thanks to Boots.”
