Tesco doubles rewards in time for Christmas

Tesco is launching a second Big Clubcard Voucher Exchange as part of its efforts to woo shoppers in the run up to Christmas.


The scheme allows Clubcard holders to double the value of their reward vouchers and Tesco claims the scheme will give shoppers £100m in vouchers.

The double value vouchers can be redeemed against non-food products in-store or online. The double reward is in addition to the existing Double Points promotion.

The voucher exchange launches on Monday (8 November) and runs until 5 December.

The Big Christmas Exchange follows the first of Tesco’s voucher exchange initiatives, which launched in August.

Carolyn Bradley, Tesco’s UK marketing director, says: “In the lead up to Christmas, this promotion provides our Clubcard members with a great way to make savings. For Tesco, it’s our way of saying a huge thank you to our customers and with the broad range of items included, we’re confident that this Big Exchange will have mass appeal.”

Tesco’s Christmas ad campaign stars Britain’s Got Talent Judge Amanda Holden alongside Mark Addy and Fay Ripley.

Separately, Tesco has launched a press campaign featuring the newly launched Samsung Galaxy Tab with the strapline: “Every Little Helps on New Technology,” positioning Tesco as the destination to buy the top-end gadget.

Tesco is also offering a credit service to help shoppers spread the cost of buying the touchscreen tablet.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here