web comment

Marketing Week’s cover feature on how the marketing function is perceived in their company’s boardroom sparked a number of comments online. Read the feature at www.marketingweek.co.uk/boardroomverdict and see comment extracts below.

Marketers on board
It’s a marketer’s job to convey a problem in a way that the board understands – and that comes down to the same as everything else – money, time, return and the future. It’s OK to raise an issue from a marketing point of view, but so many fail to put it into a context that makes sense for the business as a whole.
Tom C

As a marketing manager for an international brand, I think marketers fail when there is a lack of understanding on the business operation as a whole. Marketers sometimes get too hung up on “doing marketing things” that we forget to ask ourselves what are the objectives and can we get anything from these. A good marketer needs to be a “jack of all trades” and experts in all.
Anonymous

I am head of online marketing for a national leisure brand. We are constantly having to justify ourselves to the board, reiterating points we’ve made over and over again for why we’re doing things. Boardrooms often think that marketing is a poster or an ad when in fact it’s a long-term business strategy that contributes to the bottom line.
Anonymous

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here