Confused.com’s Cara sings Queen

Watch the latest Confused.com ad here.

Confused.com will be hoping to reclaim the top spot in the fiercely competitive price comparison market with a new campaign that features recently introduced brand character Cara singing Queen’s “Somebody to Love”.

The television advertisement is the second to feature Cara. She was introduced in September, just after Confused.com’s parent Admiral Group admitted it had lost its lead in the sector to GoCompare.

The television advertisement, created in-house, breaks Sunday (7 November). Media planning and buying was handled by PHD.

The character’s signing voice is courtesy of West End star Louise Dearman.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here